Sports is a cultural phenomenon that is rooted in the arousal of expectations. This diffuse emotional state is then directed into identifiable emotional displays. Athletes internalize scripts from coaches and media pundits. Fans are also prompted to express various emotions throughout the game by stage setters. These emotions help shape and maintain the role of athletes and fans and contribute to the formation of national identity. However, not all emotions are universal. Athletes may not be aware of their feelings until they see them on stage.
The development of modern sports began in the late 17th century England, when the concept of measuring a sports record became a central idea. These traditional pastimes, such as cricket, were driven underground by the Puritans who were largely anti-Puritan. Nevertheless, they gave way to more organized games. The Marylebone Cricket Club, which was founded in 1787, led the development of organized games. The club developed cricket and other sports, which eventually led to the concept of rational competition.
Modern sports are heavily commercialized, with transnational corporations seeking to market and sell every type of product to any consumer. It is these transnational corporations who market sports worldwide. In addition to generating pleasure, these sports also serve as symbols of power and distinction. But what are the benefits of such international marketing? What can be done to prevent this from happening? And what can be done to stop the “brawn drain”? The answer to these questions is not simply to boycott or ban sports.