In the age of globalized consumption, sports have become a global commodity. Transnational corporations are seeking to sell every kind of product to as many consumers as possible, and they have branded sports as part of their marketing campaigns. But sports are not just a source of pleasure and entertainment; they are also symbols of power, distinction, and prestige.
Sports also play an important role in the development of a positive attitude. They foster a “killer instinct” and a “never-say-die” attitude. These attitudes can help prevent or reduce conditions like breast cancer and osteoporosis. They can even promote healthy decisions, like not smoking or drinking too much. Moreover, they develop self-confidence, which can be helpful in achieving other goals in life.
While a number of Asian nations have made significant contributions to sport, Western countries continue to dominate the world stage in various disciplines. However, this globalization has posed certain challenges. Many sports are dominated by wealthy nations, whereas poorer nations are less able to allocate resources to sports. Consequently, these nations have had a tough time competing in the global stage.
Sports were common among the ancient peoples of China and the Aztecs. While some of these games were not contests, others were purely ritual performances. The Chinese and Japanese also had ball games. The ancient Greeks and Romans recognized them as forms of sport. In the 2nd century ce, Greek physician Galen even recommended them as good for health.